The owner of Dreamweavers came to Studio Roger with a clear challenge: while she had a logo and an active social media presence, the overall brand lacked cohesion and refinement. Her visual identity was getting lost in a sea of overly busy, Canva-generated content—and she also needed a website.

Studio Roger stepped in to elevate the brand. We refined the existing logo to feel more high-end and created a cohesive set of logos for each of Dreamweavers’ core services: before school, after school, day camps, and summer camp. We then designed a clean, easy-to-manage Squarespace website tailored to her needs. To ensure long-term consistency, we also delivered a comprehensive social media kit in Figma—allowing her brand to reflect the same level of care and professionalism she brings to the children she serves.